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Last updated February 14, 2024
We employ cookies, along with similar technologies like pixel tags and clear GIFs (commonly referred to as web beacons), on our website and mobile app to either store or access information on your device. For a comprehensive explanation of these technologies and their applications, please refer to the details provided below. The collection and use of information through these technologies are governed by our Privacy Policy.
If you prefer not to permit the use of these cookies and similar technologies, you can deactivate them. Instructions for doing so are included in this policy. Alternatively, you can adjust your browser settings to block the placement of cookies or similar technologies from our website and app on your device.
Cookies and similar technologies gather specific details regarding your usage of our website.
Cookies are text files containing essential website information. Cookies are automatically transferred to your device once you visit a website.
All information contained in cookies are then kept in folders inside your browser’s cookie storage for various reasons, including, but not limited to, advertising, website personalization, and analytics.
You can clear cookies stored in your browser through your browser’s privacy and security settings. Doing so may log you out of some websites and prompt you to log in again when you visit them.
TRU collects cookies to give users an optimized and better browsing experience. Cookies store user setting preferences and other information that tells the website that you are a logged-in user.
A cookie’s primary function is compiling and storing your device’s browsing activities and other small information related to our website. This helps us automate the website, tailor it to each user’s preferences, and save you from the hassle of repeatedly filling out forms whenever you visit our website.
Cookies perform various functions such as facilitating efficient navigation between pages, storing your preferences, and enhancing the overall user experience. They enable us to determine if you are revisiting the site or if you are a new visitor and assist in delivering more tailored advertisements that are relevant to your interests.
TRU has three main cookies in use.
These are temporary cookies present only while you’re on our website. Session cookies store only temporary information, such as your session ID, which is crucial to preventing malfunctions (e.g., logging you out of active sessions).
These cookies ensure you’ll have a seamless and more secure browsing experience while using our website.
Session cookies are automatically erased from your device’s browser storage after exiting our website.
You may also know these cookies as tracking or permanent cookies. Persistent cookies are stored in your browser’s storage for a definite period and persist across different browsing sessions. These cookies’ shelf lives may range from a day to several years, depending on their specified expiration date.
TRU uses persistent cookies to track your device’s region, your preferred language, and other personalizations you make on our website.
More importantly, persistent cookies store your login credentials and user preferences. This allows us to tailor our website to your preferred settings every time you visit without you needing to perform actions you already did before.
Third-party cookies are cookies active on our websites but set and controlled by external parties. These cookies are mainly used for analytics purposes and have cross-site tracking capabilities. This means that third-party cookies can track your actions and interactions on other websites while you have an active session on our website.
TRU has no direct control over these cookies’ behavior.
We employ various web analytics tools, including Google Analytics, and Microsoft Clarity, to better understand how users interact with our website. These tools use first-party cookies to track user interactions, which helps us collect data on how visitors use our site. The information gathered is crucial for compiling reports and improving our service. These reports provide insights into website trends without disclosing the identities of individual visitors.
To opt out of Google Analytics, you can use the Google Analytics opt-out browser add-on, which prevents data from being collected and used by Google Analytics. The add-on is available for most modern browsers and can be installed from the Google Analytics opt-out page.
For Facebook Pixel, you would need to adjust your Facebook ad settings to limit ad tracking. This can be done in the Ad Preferences section of your Facebook settings, where you can manage the data Facebook uses to show you ads.
To opt out of Microsoft Clarity, you can generally manage such preferences through your browser settings to block or manage cookies, which in turn would limit tracking capabilities of services like Clarity.
At TRU, our advertising partners utilize device identifiers and similar technologies to present ads that are relevant to your interests. We may share specific data such as your location, browser details, cookie data, and other usage information with our business partners. This collaboration helps in delivering personalized advertisements on our Service that might interest you.
TRU permits third-party ad servers or networks to serve tailored ads both on our Service and on third party websites, including major platforms like Facebook and Google. These third parties use sophisticated technology to send the ads directly to your browser or device, and they automatically receive your IP address when this occurs. They also employ other technologies such as cookies, JavaScript, device identifiers, location data, and clear GIFs to gather data about your interactions and usage patterns on our Service. This data aids in ad effectiveness and customization of ad content. Please note that TRU does not sell, rent, or share personally identifiable information collected directly from you or third parties with these advertisers for their own marketing purposes without your consent.
Additionally, an advertiser may request TRU to target an ad to a specific user group based on demographic or interest data. In such cases, TRU defines the target audience and delivers the ads, providing only anonymized aggregated data to the advertiser. If you engage with one of these ads, the advertiser or ad network might deduce that you match their target audience criteria.
Regarding Meta, we utilize the Meta Pixel to identify users who visit specific pages on our website for targeted remarketing. The Meta Pixel implements a cookie to share your visit data with Meta. Under the "advanced matching" process, additional information like your telephone number, email address, and Meta ID may be shared with Meta in a hashed format. This information helps Meta in delivering targeted advertising on our behalf to users who have previously visited our site, as well as in tracking the success of these ads. You can adjust your Meta ad settings to control the delivery of these ads. For more details on the types of cookies used by Meta and how they impact your ad experience, you may visit the Meta Pixel page.
We employ cookies on our site to enhance your experience and ensure the website functions properly. Some cookies are essential for the provision of our services and cannot be disabled. However, you have the option to disable non-essential cookies, depending on the device and browser you use. It's important to note that some tracking technologies may not be specifically refused or disabled, and they often rely on cookies to operate correctly. Therefore, disabling cookies may affect the functionality of these technologies and the overall user experience.
Disabling cookies also prevents us and our business partners from tracking your activities in relation to the service and using this data for targeted advertising, including on third-party websites. This also impacts many of the features available through the service.
You can modify your cookie preferences through your browser settings, where you can:
View the cookies and similar technologies that have been stored on your device.
Block cookies or similar technologies.
Clear existing cookies or similar technologies from your browser.
Deleting cookies means any preferences set on a website will be lost, and the functionality of the website may be reduced. As such, the user experience on our website might not be as optimized as it could be if cookies were enabled.
If you change your mind about your cookie settings, for instance, if you initially accept all cookies but later decide to reject certain types, you'll need to adjust your browser settings to remove any third-party cookies set during your previous visits.
For detailed instructions on how to manage cookies in the most popular browsers, please visit their official support pages:
Some web browsers offer a feature known as "Do Not Track" (DNT), which sends a signal to websites visited by the user indicating a preference not to be tracked. As there are no established universal standards for DNT signals, our Website currently does not recognize or respond to these signals. We continue to stay informed on the evolution of DNT technology and the development of a consensus on how to interpret these signals. For more detailed information about DNT, we encourage you to visit the All About Do Not Track website.
Yes, we will update this policy as necessary to stay compliant with relevant laws.
We may update this policy from time to time. The updated version will be indicated by an updated "Revised" date at the top of this privacy policy. If we make material changes to this policy, we may notify you either by prominently posting a policy of such changes or by directly sending you a notification. We encourage you to review this policy frequently to be informed of how we are protecting your information.
If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO) by email at [email protected], or contact us by post at:
TRU Innovations (Pty) Ltd
Data Protection Officer
Botswana
Even if you opt to refuse cookies, it's possible that we may still utilize information that has previously been collected.
If you choose to disable certain cookies, we will continue to use the information already collected from those cookies before your preferences were updated. However, we will cease to use the deactivated cookie to gather any new information.
For more details on how we handle your information, please visit our Privacy Policy.