Build your firm’s presence inside the TRU ecosystem with plans designed for visibility, engagement, reputation, coordination, and participation.
A complete look at every benefit, category by category.
| Benefit | Claimed Profile | TRU Alliance | TRU Alliance Plus |
|---|---|---|---|
|
01
Profile, Presence & Trust
Credibility and branding control
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Update Business ProfileSubmit business info and documents for the Comprehensive Organization Rating. |
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Ad-Free Business PageControl third-party advertising on your firm’s TRU page. |
Ads shown | Reduced ads | Fully ad-free |
Certificate of AllianceOfficial TRU certificate for credibility and trust presentations. |
— | ||
Widget AvailabilityEmbeddable widgets to display TRU ratings and trust signals on your own channels. |
1 | 10 | 20 |
|
02
Reputation & Client Engagement
Review management at scale
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Connect with ReviewersRespond to reviews, clarify concerns, and improve client experience. |
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Rating InvitationsStructured, trackable review requests sent to your clients through a dedicated invitation page. |
50 | 1,000 | 5,000 |
TRU Reputation AnalysisReview-related insights, performance visibility, and selected review activity data. |
— | Core insights | Advanced insights |
|
03
Support & Coordination
Speed of support and team access
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TRU Dispute ResolutionCoordinated case handling for member-filed disputes involving your firm. |
Standard | Priority | Top-priority |
TRU HelpdeskSupport for profile management, user access, setup, and admin assistance. |
Standard | Priority | Top-priority |
User AccountsNumber of accounts with access to manage the Alliance account and permissions. |
1 | 10 | 20 |
|
04
Visibility, Promotion & Campaigns
Marketing exposure and reach
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Promotional SpacesDedicated placements on your firm’s TRU page for banners and brand announcements. |
— | ||
TRU Alliance CampaignsInclusion in the official TRU Alliance page and TRU awareness or marketing campaigns. |
— | Standard placement | Priority + external |
TRU AdvertisingComplimentary banner advertising on the TRU website and selected subpages. |
— | 1 month free | 3 months free |
Sponsorship DiscountsDiscounted rates on eligible TRU events, sponsorships, and promotional opportunities. |
— | 10% | 30% |
Start with a claimed firm profile, basic information visibility, and review collection on the TRU Rating Board.
Access core Alliance tools for profile management, review response, community visibility, dispute coordination, and campaign participation.
Get expanded Alliance access with advanced analytics, stronger campaign placement, priority dispute coordination, and broader platform presence.
Join the TRU Alliance and build a structured presence with trader visibility, review engagement, dispute coordination, and campaign opportunities inside the TRU ecosystem.
All prices are in USD. Promotional rates are time-limited and subject to change. Annual plans are billed as a single payment.