Build your firm's presence inside the TRU ecosystem with plans designed for visibility, engagement, reputation, coordination, and participation.
A complete look at every benefit, category by category.
| Benefit | Claimed Profile | TRU Alliance | TRU Alliance Plus |
|---|---|---|---|
|
01
Profile, Presence & Trust
Credibility and branding control
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Update Business ProfileSubmit business information and documents for the Comprehensive Organization Rating. |
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Ad-Free Business PageControl third-party advertising on your firm’s TRU page. |
Ads displayed | Reduced ads | Fully ad-free |
Certificate of AllianceOfficial TRU certificate for credibility and trust-building materials. |
— | ||
Widget AvailabilityEmbeddable widgets to display TRU ratings and trust signals across your own channels. |
1 | 10 | 20 |
|
02
Reputation & Client Engagement
Review management at scale
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Engage with ReviewersRespond to reviews, clarify concerns, and improve the client experience. |
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Review InvitationsSend structured, trackable review requests to your clients through a dedicated invitation page. |
50 | 1,000 | 5,000 |
TRU Reputation AnalysisReview-related insights, performance visibility, and selected data on review activity. |
— | Core insights | Advanced insights |
|
03
Support & Coordination
Support speed and team access
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TRU Dispute ResolutionCoordinated case handling for disputes filed by members involving your firm. |
Standard | Priority | Top priority |
TRU Helpdesk Support for profile management, user access, setup, and administrative assistance. |
Standard | Priority | Top priority |
User AccountsNumber of accounts with access to manage the Alliance account and permissions. |
1 | 10 | 20 |
|
04
Visibility, Promotion & Campaigns
Marketing exposure and reach
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Promotional SpacesDedicated placements on your firm’s TRU page for banners and brand announcements. |
— | ||
TRU Alliance CampaignsInclusion on the official TRU Alliance page and in TRU awareness or marketing campaigns. |
— | Standard placement | Priority and external placement |
TRU AdvertisingComplimentary banner advertising on the TRU website and selected subpages. |
— | 1 month free | 3 months free |
Sponsorship DiscountsDiscounted rates on eligible TRU events, sponsorships, and promotional opportunities. |
— | 10% | 30% |
Start with a claimed firm profile, basic information visibility, and review collection on the TRU Rating Board.
Access core Alliance tools for profile management, review response, community visibility, dispute coordination, and campaign participation.
Get expanded Alliance access with advanced analytics, stronger campaign placement, priority dispute coordination, and broader platform presence.
Join the TRU Alliance and build a structured presence with trader visibility, review engagement, dispute coordination, and campaign opportunities inside the TRU ecosystem.
All prices are in USD. Promotional rates are time-limited and subject to change. Annual plans are billed as a single payment.