TRU Firm Alliance

Built for Firms That Value
Real Credibility

Give your firm structured visibility within an active trading ecosystem, where credibility is built through participation, trader feedback, and transparent engagement.

Everything your firm needs to earn trust.

From credibility ratings to co-branded campaigns — be the firm that grows with the community.

TRU Rating Board Presence

Strengthen your firm’s visibility on the TRU Rating Board through a structured profile, updated information, and clearer engagement with traders.

Review Management & Response

Stay part of the conversation. Respond to trader feedback, address concerns, and show accountability directly within the platform.

Dispute Resolution Service

Resolve escalations through a structured, neutral process that handles disputes faster while reinforcing transparency and client confidence.

Consistent Market Presence

Your firm is placed where traders are already looking — directory listings, rotating marquees, and event features keeping visibility active.

Community Access

Step into a live network of traders where education flourishes, support is always within reach, and the community grows with you.

Co-Branded Campaigns

Work with the TRU team on campaigns aligned with trading cycles. From market events to seasonal pushes, your brand stays relevant.

Four Steps to Ally Status

You don't just sign up. You earn your place, then activate it.

01
Claim

Submit your firm profile, documentation, and intended engagement scope through the Alliance application portal.

02
Review

TRU's Comprehensive Organization Rating (COR) assesses your firm against community standards and objective rating methodology.

03
Onboard

Select your membership tier, complete onboarding, and get your firm listed in the official TRU Firm Alliance directory.

04
Collaborate

Activate your alliance benefits — community presence, campaigns, events, and ongoing engagement with the Traders United ecosystem.

Become a TRU Firm Ally

Join a structured, community-trusted program that puts your firm in front of serious traders and earns you the credibility that makes a difference.

Join the Firm Alliance Now
View Membership & Pricing →

You may also be asking…

Who can join the TRU Firm Alliance?
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Brokerages, prop firms, fintech companies, trading platforms, and other trading-related firms can join by subscribing to an available Alliance plan. Alliance access gives firms structured visibility, profile management, trader engagement tools, and dispute coordination features within the TRU platform.
What is a Claimed Profile?
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A Claimed Profile is a firm profile on the TRU Rating Board that has been verified and claimed, and assigned to an authorized representative of the firm. It allows the firm to keep key information updated, respond to trader feedback, and manage its presence more actively within the platform.
How does the Alliance enhance credibility?
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Traders gain clearer access to firm information, user feedback, dispute channels, education resources, and platform-based engagement. A firm’s TRU Ally status shows that the firm has an active presence within the TRU ecosystem and can be reached through structured platform channels.
How do traders benefit from their firm's TRU membership?
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Disputes are coordinated through the TRU Dispute Resolution Service, where cases are reviewed, documented, and routed through a structured handling process. Alliance firms may receive prioritized coordination based on their Alliance tier, helping both traders and firms work toward clearer resolution steps.
How are disputes handled?
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All disputes are coordinated through the TRU Dispute Resolution Service. Priority and top-priority handling are available depending on membership, ensuring fair, structured resolutions for traders and firms.